Know-How › Personalization

You are planning a personalized mail shot: the layout is ready, all the individualization data has been collected. This guideline tells you the right way to prepare print data for personalization.

Every copy is unique

In personalization, the elements of a page (e.g. a name, a picture, a form of address) are printed differently on each individual copy printed. You know this function as "serial letter" from MS Office. In high-end printing, however, it is only the latest developments in high-quality digital printing that have made this individualization possible.

The individual data exchanged usually come from a table (e.g. MS Excel) Please contact us about the structure of this data, we will be happy to advise you.

Placeholders

You show us by means of placeholders in your print data where you wish to insert individualized data. For example:

Dear < form of address > < first name > < second name >,
Here is our new catalogue!

Printing data

If you provide us with your original layout data we can carry our all the further steps for you.

If you provide us with print-optimized PDFs then please also include additional information about font type, size and colour in a separate read-only PDF.

Simply leave the spaces to be personalized blank in the print-optimized PDF. We will make sure that your personalization data are entered correctly.